Sunday, June 17, 2012

Our gameplan

Legally, in NC, you cannot 'advertise' about your adoption plans until you have an approved home study.  Now that we are just waiting to receive the finished product, we are starting to gear up for an all-out marketing blitz.  Anyone friends with Jen on Facebook has already started to see some of the results!

Here is our ever-growing list of ideas:
-Create a blog
-Create an email account
-Sign up for a toll-free number
-Create a YouTube profile video
-Order 'business cards' to leave on bulletin boards, at dr's offices,wherever
Just ordered these business cards on Friday!

-Create a booklet to send to pregnant women who contact us
-Actual advertisements (Craigslist, newspaper, Facebook?)
-Keep finding profile sites to add our info (on www.hopingtoadopt.org and www.myadoptionprofile.com already)
-Continue sending out update emails to our entire address book
-Send email out to obstetricians, midwives, dr's offices, etc.

Besides marketing things, we also have these fun to-dos on our list:
-Take adoption 'maternity' photos similar to these:


-Start a lifebook for our baby
-Interview pediatricians (got a great recommendation on a local one!)
-Talk to adoption attorneys (we think we've picked ours already.  He's part of American Academy of Adoption Attorneys, received their highest distinction of ethical practice, he has years of experience and his costs are reasonable)
-Pick out baby stuff- only have the crib picked out so far!
-Find some adoption and parenting classes to take- we're newbies!

Busy busy busy!

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